While most people know Cowan Global as a strategy consultancy, few realise that we also support charity by coming up with, designing and launching new fund-raising events.
We are very proud to be working with the Royal British Legion on the launch of The Poppy Run on 30th October this year when there will be a number of Poppy Runs dotted around England. In future years we anticipate The Poppy Run growing in size so that by 2015 everyone in the country will have a Poppy Run close to where they live.
The Poppy Run is new national series of 5km fun runs, open to all, which aims to raise funds and awareness for the Royal British Legion Poppy Appeal. You don’t need to be super fit to take part; whether you run it, jog it, walk it or even crawl it is not important as long as you do it!
If you don’t live close to one of our 2011 venues, you can still support the Poppy Run by visiting the Poppy Run store (coming soon) which will stock a range of Poppy themed items for you to show your support.
2011 saw the last surviving British soldier from the Great War pass away and it sees the 90th anniversary of the Royal British Legion and of the Poppy Appeal. The intervening years have seen countless soldiers, sailors and airman risk and sometimes lose their lives so we could enjoy our freedom.
Iraq is still fresh in our minds and our troops are still serving in Afghanistan. And it is not just military personnel that the Royal British Legion supports, it is their families too.
We don’t think it is asking too much to ask people to give up a Sunday morning in October to run, jog or walk 5km. As we say, Run To Give For Those Who Gave; it’s a small effort and a very easy way to say ‘thanks’.
Follow The Poppy Run:
© Jim Cowan, Cowan Global Limited, September 2011