CALLING IT ACCESSIBILITY DOESN’T MAKE IT ACCESSIBLE

 

Microsoft-Logo-HDRegular readers of my blog will know that as well as offering Accessibility Audits and general equality advice, I can also be outspoken when those who should know better get accessibility wrong or, worse, pretend they have it right.

The larger the business the less of an excuse lack of resource can be (as it often is for small businesses). One such business is Microsoft, however their errors serve well as lessons for others.

Multi-national corporations don’t come much larger than Microsoft and, if you believe their website, they take Accessibility very seriously indeed. So seriously they have a whole section on their website dedicated to it. If only everyone took Accessibility as seriously as Microsoft.

MS - Accessibility Can EmpowerTheir website tells us; “Accessibility can empower every person and every organisation on the planet to achieve more, whether your personal limits last a day or a lifetime.”

 

Indeed, it does.

MS - Accessibility Makes It EasierWhen introducing Microsoft’s Mission for Accessibility the site states; “Accessibility makes it easier for everyone to see, hear, and use technology, and to personalise their computers to meet their own needs and preferences. For many people with impairments, accessibility is what makes computer use possible.”

 

Indeed it does.

MS - Bill Gates VisionBill Gates, Microsoft’s founder and Chairman is quoted; “Our vision is to create innovative technology that is accessible to everyone and that adapt to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities.”

Indeed, it does.

To the uninformed reader it would appear that Microsoft are on the ball and leading the way. Except they are not. They may think they are, but they are not. They have fallen into the same trap as many other businesses, large and small, of assuming expertise they do not have (or, if they have, not employing it).

And I can tell all of this by reading a couple of pages on their website.

How?

Simple. The entire ‘Accessibility’ section of their website is presented in a font which is inaccessible to an estimated 10% of the planet’s population – that’s a lot of people to exclude.

Yes, you read that correctly. The Accessibility section on Microsoft’s website is inaccessible to a large number of people.

There are other oversights which should not have been missed, especially given Microsoft’s claim that their “commitment to developing innovative accessibility solutions started more than two decades ago.” These oversights exclude a potential 15% of people and, it is worth emphasising, I can report this based on a quick scan of a couple of pages. What might I find, how many people may be excluded, were I to take my time and look deeper?

Two decades on and they are still overlooking the basics.

But why is this important to you and your business?

Depending on where you live, there is the law (the 2010 Equality Act for UK readers) but surely, more importantly, there is treating other people decently and with respect. And then, there is the business case.

Microsoft may be big enough not to worry about excluding potentially 15% of the world but the smaller your business by comparison, the more vital to your marketing, to your profitability that 15% will be. In the UK alone that 15% is a potential 9.5 million people. And that is just in this one area of Accessibility, there are many others you may, or may not, be aware of.

Accessibility is a serious issue and should be a serious consideration for every business (and the third sector too). Talk is easy. Positive action is something else altogether.

 

If you would like to find out more about this topic and/or would like to discuss arranging an Accessibility Audit for your business or organisation, please get in touch via the ‘drop me a line’ link below.

© Jim Cowan, 2016

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