Mission, Vision & Values

The importance of getting your Mission and your Vision right is frequently misunderstood with the result that they get confused and poorly defined.

A 2011 study reported that over 80% of companies either get Mission and Vision wrong or rely on weak, badly defined versions.  Companies as large as Microsoft admit to having made potentially costly errors in defining their Vision in the past.

Stating your Values is another area where mediocrity has become the accepted standard, to the point where most company Value Statements offer no differentiation to the point of becoming bland and meaningless.

At Cowan Global we understand that without clearly defining your Mission and clearly stating your Vision you undermine the quality of your strategy before you have even begun. And undermining the quality of your strategy will restrict the growth and development of your business.

We understand that your Values are personal but also the importance of stating them in such a way as to make you stand out from the rest.

Mission, Vision and Values. Are yours driving performance or consolidating your place in the pack? Up your game, call Cowan Global today.